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Luxury Homes - Silver Lining in a Stormy Market?
The days of kicking over a rock and finding three buyers ready to write a full-price offer on a house listing may be a distant memory, but for many real estate agents, there is still a silver lining to this stormy market: The luxury home market.
"We have reports of hot spots coming in from across the country," says Scot Spalding, a partner in the Luxury Home Council, a group that provides the Accredited Luxury Home Specialist designation to agents across the country. "The fundamentals are still strong for affluent buyers. They have a strong economy, strong GDP growth, low unemployment, and a booming stock market."
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A few of those hot spots:
Luxury home developers show no sign of throwing in the towel either. Chris Peterson, a developer in Ogden, Utah, is working with the city to buy the city's Mount Ogden Golf Course as well as an adjacent parcel of land from Weber State University. His plan? To build a subdivision featuring luxury homes surrounding a redesigned golf course.
In a recent interview with the Wall Street Journal, developer William Zeckendorf, who is building one of the most highly anticipated buildings in New York City, said, "From my vantage point, the super luxury market is as strong as I've seen it."
Toll Brothers, the nation's leading builder of luxury homes, is also pressing forward with several new projects.
Interestingly, the continued strength in luxury housing doesn't end at the border. In London, Ontario, luxury downtown apartments and condos are a favorite, according to Derek Anderson, president of the London Home Builders Association. He points out that aging baby boomers are the most likely buyers for these units.
Baby boomers, a 78 million strong demographic tour de force, have become the target market of choice for luxury home builders, developers and real estate agents. They have discovered that almost one in four boomers, or roughly 19 million of them, have a net worth of $500,000 or more, and this is expected to rise as the generation ages.
The iconic Del Webb retirement development company has seen this trend as well, and few companies are better at anticipating boomers' evolving housing needs than Pulte's Del Webb division, the nation's biggest builder of retirement homes. In its newest active retirement community just outside of Phoenix, the focus is on so-called "soft amenities" like cooking classes, yoga and even "adventure programming" that includes white-water rafting and skydiving.
"Boomers want to enjoy life, and they should," said the Luxury Home Council's Spalding. "They've earned it!"
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